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How I would structure my tech startup!
Written by Jeffrey Neu   

If I were structuring a tech startup that met a few parameters (1. more than 1 founder; 2. intending on raising several rounds of VC; 3. intendingn a rather quick 4 to 5 year exit or less), here’s how I would structure it:

The Basics:

Incorporation structure:

  1. Entity Choice: Corporation (in some few circumstances an LLC works, but those are very specific).
  2. State of Incorporation: Delaware or Nevada.  There are some reasons to do local, but you better have a good one.
  3. Authorized Number of Shares: At least 1,000,000, but 10,000,000 is a good number
  4. Type of Shares: Common Stock and Founders Stock - Common Stock for general purposes and growth. Founders stock for board control.
  5. Par Value of Common: as low as I can make it, usually $0.0001
  6. Initial Amount of Stock Issued to Founders: This depends on your corporate governance strategy.  A lot of people like to authorize more shares with investment.  I prefer to transfer already authorized shares.  Leave 10% -  20% for an employee stock options pool, expect your first $1MM to take the largest chunk of stock per value, so leave 30% for investors, issue the rest to the founders.
  7. Founders Equity Split: This depends on the team, but sort it out before you invest money.....not after.  Additionally, reward people based upon the roles they fill...aka if you are sales, reward not just in stock, but in money from the sales.  If you are management or tech, reward them appropriately for hitting company or dev targets.  Do not think of compensation and equity splits linearly.  People have different roles and different contributions.  Likewise, stock splits should not just be flat lined.
  8. Vest Founders Shares?: Yes, yes and yes.  At least 4 years with a 1 year cliff...2 year cliffs aren't unheard of.  I also like to see performance/time factors for the vesting schedule rather than just time, as sometimes relationships make it tough to part with friends
Just remember, rarely do all founders make it beyond Year 1, and even less beyond Year 2.  Plan accordingly.
 
Rebooting - almost always the first place to start....what do I reboot?
Written by Jeffrey Neu   

I try to keep things pretty professional and above board on the firm site....attempting to make sure that we don't express too much personal opinion or conjecture, but every once in a while, it's nice to spread a little of "me" on the blog. :)  Whenever we do tech support (and who doesn't do it nowadays, whether for family, close friends, sometimes not so close friends, and our co-workers (is it bad that in the list, I put them after not so close friends?....I like all my co-workers....hmmm), what is our first piece of advice.....did you reboot?

 
Outsourcing in 2010
Written by Jeffrey Neu   

Outsourcing isn't an issue of if anymore, but when.  Specialization in development, production, and skill set make certain issues cheaper and easier to outsource and get an expert on task.  However, outsourcing presents a lot of risks.  Some of those risks include the following:

 
The UDRP process and ICANN - how to stop cybersquatting and get your domain!
Written by Jeffrey Neu   

It's 2009, the amount of people and countries that are connected to and have access to the Internet increases on a daily basis by thousands, if not tens of thousands, or milliions. (Although millions might be a stretch.).  With all of that said, cybersquatting is still a big problem.  People are still finding infringers of their Intellectual Property rights, trademarks, and related on the Internet with domains. For some reason in my mind, the idea of someone cybersuqatting at this point and time would have been unheard of, and all the domains available on the internet (at least those related to a protected name or trademark) would have been sent to their rightful owners and everyone would have moved along.

 
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