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Tags >> Advertising

Bloggers, the FTC and....disclosure?

Posted by: Jeffrey Neu

Tagged in: FTC , Endorsments , Disclosure , Blog , Advertising

The Federal Trade Commission (the "FTC") has perked its little ears up and noticed that Bloggers are often times being compensated for the reviews of products they write.  Out of concern for fear of disingenuousness to the public and perhaps biased reviews and information being presented to consumers, they have issed a proposed "Guide Concerning Use of Endorsements and Testimonials in Advertising."


Internet giant Google, Inc. has required mobile content text and image advertisers to display their products' prices and billing intervals in ad text.  It will no longer accept text or image ads that did not contain the price and billing interval when promoting mobile content services.