The Federal Trade Commission (the "FTC") has perked its little ears up and noticed that Bloggers are often times being compensated for the reviews of products they write.  Out of concern for fear of disingenuousness to the public and perhaps biased reviews and information being presented to consumers, they have issed a proposed "Guide Concerning Use of Endorsements and Testimonials in Advertising."

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The Red Flag Rule, developed and issued by the Federal Trade Commission, the federal bank regulatory agencies, and the National Credit Union Association to protect consumers from Identity thieves using Personally Identifiable Information from individuals to create accounts and misuse existing records, goes into affect on May 1, 2009.

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