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Charter Drops Plan to Track ISP Customers

Charter Communications is dropping plans to track the Web use of some high-speed Internet subscribers, citing concerns raised by customers, the company said. In May, Charter, which is based in St. Louis, announced a pilot program in four markets intended to produce enough information for advertisers to aim online ads at individual customers based on their viewing habits.

  • Read the article: The New York Times | Posted: 6/24/2008 11:25:00 PM | Permalink


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